Choose one show
Select an episode and a budget for the first portfolio-company campaign.
Industries / Private EquityPromote the shows
Podcast promotion for portfolio companies
Promote the shows
in your portfolio.
Grow the reach of a portfolio company’s existing podcast. Give each show its own audience, budget, and episode report.
Each company needs
its own audience.
A software company and an industrial supplier need different campaigns. Start with one show and one market. Share the reporting format across the portfolio, while keeping each company’s results separate.
Planning the campaign
Define its audience
Build targeting around that company’s industry, geography, and relevant professional roles.
Compare like with like
Review cost and delivery within the same show before comparing it with another business.
An illustrative campaign
An episode.
An audience.
A portfolio software company promotes an episode about payroll operations to HR and payroll roles. The report separates LinkedIn ad activity from Google delivery and host-reported downloads.
A planning example, not a customer result.Included in the campaign
What your
campaign includes.
- Guaranteed download plan for your show
- Audience targeting matched to your market
- Ad creative and episode listening page
- Campaign management by our team
- Download and campaign performance reporting
What we measure
See progress against
your download goal.
See delivery against your guaranteed download count, campaign spend, and cost per download. Available platform audience data adds context, with each source clearly labeled.
This page describes podcast promotion for portfolio companies, not investor outreach.
