Define the audience
Agree the business audience, topic, episode, geography, exclusions, budget, and delivery objective.
Podcast promotion services for B2B
Give your podcast
a growth plan.
Bring new audiences to the podcast you already make. We plan targeted paid distribution around your ideal customer, a campaign budget, and an agreed download objective.
Great content still needs discovery.
Start with a show and a reason for the right audience to listen. We translate that into an audience brief, creative plan, selected placements, and measurement rules. Cost-per-download campaigns give the program a clear delivery unit; reporting explains what that unit can and cannot tell you.
From brief to learning
Plan and launch distribution
Choose eligible websites and apps, confirm the listener journey, approve creative, and check measurement before launch.
Review and improve
Read delivery alongside available engagement, investigate quality concerns, and decide what to change before the next flight.
The working scope
What goes
into the plan.
- Audience and campaign brief
- Placement and creative plan
- Agreed download definition, rate, budget, and terms
- Campaign delivery and cost report
- Next-flight recommendation
Measurement with context
Know what
the numbers mean.
Downloads report campaign delivery. Where available, platform listening data adds evidence about consumption. Neither establishes that a specific buyer listened, remembers your brand, or is ready for sales. Those require separate evidence.
Before you press play
A little
more detail.
Are you buying ads on other podcasts?
The offer here promotes your own show to acquire listeners and downloads. It is not a sponsorship-buying service for placing your company’s message inside someone else’s show.
Is this hosting or RSS distribution?
No. Keep your host and production workflow. This is paid audience acquisition, not submitting your feed to directories.
How much does it cost?
The proposal defines your cost per download, campaign budget, delivery window, and measurement terms. Rates depend on the audience and campaign; we do not publish an unverified universal rate.
Will downloads turn into leads?
Some audiences may engage further, but there is no automatic conversion from a download to a lead. We build an optional next step and report known engagement separately.