Platform / Podcast promotion

Paid podcast promotion

Give your podcast
a bigger audience.

Reach beyond the people who already know your show. Heard Of turns your published episodes into paid campaigns with a guaranteed download target.

Your show deserves
a distribution plan.

Good episodes take work. Getting them discovered should not become another full-time job for your team. Our platform brings the ads, listening page, and reporting together. We manage the campaign from setup to delivery.

Built around your goal

01

Set your download goal

Choose the episodes, audience, and budget. We agree the guaranteed count and how it will be measured.

02

Approve the campaign

See the creative and listening page before launch. Your podcast stays with its current host.

03

Leave the delivery to us

Our team runs the campaign and reports progress. We keep delivering at no extra charge until the agreed count is met.

What you get

Your campaign
comes with a team.

  • Episode and audience brief
  • Ad copy and creative for approved channels
  • Episode landing page with audio player
  • Campaign tracking plan and launch checks
  • Channel and episode performance report

Your performance in view

Know how your
campaign performed.

See the downloads delivered against your target, plus campaign spend and cost per download. Player events and audience breakdowns appear separately, with a clear source for each.

After the first campaign

Make your next
campaign a better one.

Promote one episode or build a plan across your show. Review the results together before deciding where the next campaign should go.

Follow the campaign workflow

Your questions

Campaign
details.

What does the platform handle?

We handle the ad creative, episode listening page, paid campaigns, and reporting. Your team keeps producing the show.

What if the download target is missed?

If your campaign falls short, we keep delivering at no extra charge until the agreed download count is met.

Is this podcast sponsorship?

We promote your own episodes through digital ads. Host-read sponsorships on other shows are outside this offer.

Paid podcast distribution: the executive field guide by Heard Of

The executive field guide

Give your next campaign
a clearer starting point.

Follow one illustrative campaign from audience selection to the next budget decision. Includes sourced research, cost charts and a printable investment brief.

See what’s inside ↗
14 PAGES · 10 FIGURES · FREE PDF

Give your next episode
a bigger audience.

Your download plan

Tell us about
your podcast.

Tell us about your show, who you want to reach, and your budget. We’ll shape your download plan from there.

This is a demo form. Your details won’t be sent or stored.

The paid podcast distribution guide

Plan your podcast
campaign.

Get the 14-page executive field guide to podcast audiences, campaign economics and investment decisions.

Demo form: your details are not sent or saved. Submitting unlocks a real PDF download in this browser.