Platform / Performance reporting

Podcast campaign reporting

See what your
campaign delivered.

Know where your budget went and how delivery compares with your goal. Heard Of puts downloads, campaign cost, and available audience data into a report your team can use.

Get a clear answer
to “How did it do?”

Start with the guaranteed count and the downloads delivered. Then look at the spend, channel mix, and player activity behind them. We keep the sources clear so the report answers questions instead of creating more.

Built around your goal

01

Track your download target

See delivery against the count agreed in your campaign plan.

02

Understand the cost

Review spend and cost per download, with media costs and service fees clearly defined.

03

Choose what comes next

Use the results to choose another episode, refine the audience, or plan the next campaign.

What you get

Your campaign
comes with a team.

  • Campaign measurement plan
  • Spend and clicks by channel
  • Reported episode downloads and cost per download
  • Available player-event reporting
  • Platform audience context and a campaign review

Your performance in view

Know how your
campaign performed.

A download measures audio delivery under the agreed counting rules. It does not confirm a full listen. We label player activity and ad-platform demographics separately so you can read each measure for what it is.

After the first campaign

Make your next
campaign a better one.

Your report gives the next campaign a starting point. We review the results with you and agree what to keep, change, or test.

Follow the campaign workflow

Your questions

Campaign
details.

What will our report include?

Delivered downloads, the guaranteed target, campaign spend, and cost per download. Available player activity and ad-platform audience breakdowns add context.

How are downloads counted?

We agree the host or measurement provider, counting rules, and reporting window in your plan. Those rules stay attached to the guarantee.

Can this prove that someone listened or bought?

A download alone cannot prove a full listen or a sale. Those outcomes need their own evidence.

Paid podcast distribution: the executive field guide by Heard Of

The executive field guide

Give your next campaign
a clearer starting point.

Follow one illustrative campaign from audience selection to the next budget decision. Includes sourced research, cost charts and a printable investment brief.

See what’s inside ↗
14 PAGES · 10 FIGURES · FREE PDF

Give your next episode
a bigger audience.

Your download plan

Tell us about
your podcast.

Tell us about your show, who you want to reach, and your budget. We’ll shape your download plan from there.

This is a demo form. Your details won’t be sent or stored.

The paid podcast distribution guide

Plan your podcast
campaign.

Get the 14-page executive field guide to podcast audiences, campaign economics and investment decisions.

Demo form: your details are not sent or saved. Submitting unlocks a real PDF download in this browser.