Track your download target
See delivery against the count agreed in your campaign plan.
Podcast campaign reporting
Know where your budget went and how delivery compares with your goal. Heard Of puts downloads, campaign cost, and available audience data into a report your team can use.
Start with the guaranteed count and the downloads delivered. Then look at the spend, channel mix, and player activity behind them. We keep the sources clear so the report answers questions instead of creating more.
Built around your goal
See delivery against the count agreed in your campaign plan.
Review spend and cost per download, with media costs and service fees clearly defined.
Use the results to choose another episode, refine the audience, or plan the next campaign.
What you get
Your performance in view
A download measures audio delivery under the agreed counting rules. It does not confirm a full listen. We label player activity and ad-platform demographics separately so you can read each measure for what it is.
Your questions
Delivered downloads, the guaranteed target, campaign spend, and cost per download. Available player activity and ad-platform audience breakdowns add context.
We agree the host or measurement provider, counting rules, and reporting window in your plan. Those rules stay attached to the guarantee.
A download alone cannot prove a full listen or a sale. Those outcomes need their own evidence.