YOUR DOWNLOAD PLAN
Set your goal
Tell us about your show, audience, and budget. We agree your guaranteed count and the terms before launch.
You get a clear delivery commitment.How Heard Of works
See how your
podcast grows.
Your audience and download goal shape the campaign. Our team handles the targeting, ads, and episode page, then shows you the delivery against your plan.
Our approach
See your campaign take shape.
From your audience brief to your download goal, see what the platform and our team take care of.
Episode & audience
Choose the episode.
Choose your episode and audience. We agree a guaranteed download target, budget, and counting rules before launch.
Deliverable
Your guaranteed download plan.
Measure
Your audience scope, guaranteed count, and measurement source.
Illustrative campaign flow. The animation shows the process, not live traffic or measured conversion rates.
The campaign workflow
You set the goal.
We handle the campaign.
Tell us where you want your show to grow. We turn that into a guaranteed download plan and manage the delivery for you.
YOUR SHOW IN MARKET
Approve the campaign
Review the ads and episode listening page. Our team handles the setup and checks.
You stay in control of the creative.MANAGED DELIVERY
Let us run it
We launch the campaign, manage spend, and work toward the count in your plan.
We keep delivering at no extra charge if it falls short.PERFORMANCE REPORTING
See the results
Review delivered downloads, campaign costs, and available audience data. Choose your next step with the report in hand.
You know what the campaign delivered.What the report measures
Get a clear view
of your campaign.
Read ad delivery, podcast downloads, and player activity separately. Each answers a different question about the campaign.
01
Layer 01
Ad delivery
What it tells you
Spend, impressions, clicks, and available audience demographics from each ad platform.
What to do with it
Compare channels and audience costs. Keep LinkedIn company data attached to LinkedIn ad activity.
02
Layer 02
Reported downloads
What it tells you
Audio-file delivery recorded by the agreed host or measurement provider under its counting rules.
What to do with it
Calculate cost per download with the stated source and window. Separate campaign delivery from organic activity where attribution supports it.
03
Layer 03
Player activity
What it tells you
Available player starts, playback duration, and outbound clicks from the episode page.
What to do with it
Use the defined events to understand page use. Downloads do not prove completed listens; app clicks do not confirm followers.
