Tell us who matters
Name the industries, roles, locations, and topics that fit your show. We help turn that into a usable audience brief.
Podcast audience targeting
Reach the people
your show is for.
A bigger audience is more useful when it fits your show. We build your campaign around the sectors, roles, topics, and locations you want to reach.
Give your audience
a little more definition.
A podcast for construction managers needs a different plan from a show for software founders. Tell us who matters to your business. We translate that into targeting the ad platforms support.
Built around your goal
Get the right channel mix
Use LinkedIn for professional targeting and Google for topic and geographic reach. Each has a clear role in the plan.
See how the audience performs
Review available platform breakdowns alongside channel costs. Refine the plan for your next campaign.
What you get
Your campaign
comes with a team.
- Audience brief and exclusions
- Channel-by-channel targeting plan
- Campaign budget allocation
- Ad creative matched to the episode
- Available platform audience breakdowns
Your performance in view
Know how your
campaign performed.
See available company, industry, role, and geographic breakdowns from the relevant ad platform. These describe ad activity and are subject to platform thresholds; they do not identify individual podcast listeners.
Your questions
Campaign
details.
Can you target a list of companies?
LinkedIn supports company targeting, subject to matching, audience size, and platform eligibility. We confirm what can run before you approve the media plan.
Can you identify the people listening?
No. Ad-platform demographic reports are aggregate. They are not a named listener list.
Will every channel reach the same audience?
No. Each platform offers different controls. The proposal and report keep those differences explicit.
