Reach people your show is for.
Tell us who you want to reach. We build the campaign around the professional, topic, and geographic targeting available across LinkedIn and Google.
The podcast growth platform
Get more
podcast
downloads.
Heard Of is a managed podcast growth platform. Set your audience, budget, and guaranteed download target. We run the campaign and report what it delivered.
Guaranteed delivery. Managed by our team.
YOU MAKE THE SHOW. WE GROW ITS REACH.Explore the platform
Podcast experience from Content Allies.
Built around your show
Reach beyond your
regular audience.
You put work into every episode. Give it a distribution plan to match. Heard Of brings targeting, promotion, and reporting together, with a team to run it for you.
Make your next episode easy to find.
Your ads lead to a listening page built around the episode. People can press play or open your show in their podcast app. You keep your existing host.
Know how your budget performed.
See downloads, spend, and cost per download in one campaign report. Channel and player data add context, with each source clearly labeled.
ho /YOUR DOWNLOAD PLANExample
AGREED BEFORE LAUNCHYour goal.
Your goal.
In writing.
- Your show
- The episodes to promote
- Your audience
- The agreed targeting scope
- Your target
- A guaranteed download count
- Your measurement
- The source and counting rules
Our download guarantee
We keep going
until we deliver.
If your campaign falls short, we keep delivering at no extra charge until the agreed download count is met.
- Your download target is agreed before launch
- Your audience scope stays part of the plan
- No extra charge to complete the agreed delivery
How it works
Keep making your show.
We’ll handle the campaign.
Your team has enough to do. We take care of the ads, listening page, and campaign management. You stay close to the results.
Tell us where you want to grow.
Share your show, audience, and budget. We put a guaranteed download target and the campaign terms into your plan.
Let us take it from here.
We prepare the creative, build the listening page, and run the ads. Your team approves the plan before launch.
See the progress against your goal.
Review delivered downloads and campaign costs. If we’re short of the agreed count, we keep delivering at no extra charge.
Built around your market
Paid promotion for
specialist B2B shows.
Your next episode has more places to go.
Give it a
bigger audience.
BUILT FOR PODCAST TEAMSAND THEIR AGENCIES.
A few things worth knowing
Get to know
Heard Of.
What is Heard Of?
Heard Of is a managed podcast growth platform for B2B shows and podcast agencies. We bring paid promotion, audience targeting, listening pages, and reporting together to deliver your agreed download target.
What does the download guarantee cover?
If your campaign falls short, we keep delivering at no extra charge until the agreed download count is met. Your plan sets the episodes, audience scope, guaranteed count, measurement source, and counting rules before launch.
Do we run the campaigns ourselves?
Our team runs them for you. You approve the audience, creative, budget, and download plan. We handle setup, campaign management, and reporting.
How much does it cost?
Your quote is built around your audience, episodes, and download target. We agree the total campaign budget and what it includes before launch. Completing the agreed download count does not cost you extra.
Can agencies use Heard Of for their clients?
Yes. Bring the shows you manage and keep your production relationships. We handle paid distribution and give your team campaign reporting for each show.
Does a download mean a full listen?
A download records audio delivery under the agreed counting rules. It does not confirm a completed listen. Player activity, podcast app clicks, and available audience data are reported separately.
Do you guarantee followers or sales?
The guarantee covers your agreed download count. Followers, leads, and sales are separate outcomes and are not included in that promise.
Do we need to change podcast hosts?
No. Keep your existing host and production team. We promote your published episodes and agree the measurement access needed for your campaign.